Billboard.com: Big K.R.I.T. & Terrace Martin Talk New Record ‘Ready for the Next’ for Fox’s New Sports Documentary ’89 Blocks’: Exclusive

As if a new 22-track album wasn’t enough, get ready for another shot of hard-edged, reality-saturated encouragement from rapper Big K.R.I.T.

“Ready for the Next” is a pulsing original song created for the documentary 89 Blocks, will launch Fox Sports’ new film series when it debuts on Fox next Sunday, (Nov. 26). The doc, executive-produced by Time Inc.’s Sports Illustratedin association with LeBron James and Maverick Carter’s production shop Uninterrupted, is an immersion in the 2016 state high school championship-winning football season of the East St. Louis, Illinois Flyers.

The song drops this Friday (Nov. 17) on iTunes, Amazon Music, Google Play, Spotify and TIDAL. The film also includes licensed music from Saint Jhn, A Boogie Wit Da Hoodie, Shaboozay and Lecrae.

Get It On iTunes: HERE

Read Full Interview: HERE

TuneIn.com: Big K.R.I.T. Talks Spirituality, Chasing Success & More

Big K.R.I.T. sits with TuneIn’s Fireside Chat to discuss his depression, the process of creating this album and his spirituality.

Check it out below!

www.TuneIn.com

XXLMag: 20 Best Lyrics From Big K.R.I.T.’s ‘4eva Is A Mighty Long Time’ Album

Being a hot prospect in rap can be a gift and a curse. Just ask Big K.R.I.T. The Mississippi native, who burst onto the scene in 2010, with his critically acclaimed project, K.R.I.T. Wuz Here, earned early comparisons to southern stalwarts like Scarface and Pimp C, among others. That same year, K.R.I.T. would ink a record deal with Def Jam Records, a signing that would put the MC in the seemingly envious position of being an artist on one of rap’s most storied record labels. However, despite proving himself to be one of the genre’s most gifted songwriters with additional mixtapes like Return of 4eva and 4eva N A Day, when it was time for his major label debut, Live From the Underground, the returns were marginal at best. This left K.R.I.T. in a state of purgatory while many of his contemporaries flourished.

After going back to the drawing board and unleashing his sophomore album, Cadillactica, which also under-performed commercially, Big K.R.I.T. eventually decided to part ways with Def Jam in 2016, and make the transition to being an independent artist. The move would be one that was championed by the rap community, who felt that the major label system may have been more of a disservice to K.R.I.T. His new move also put the anticipation for his next body of work at an all-time high. More than a year later, Big K.R.I.T. has answered the bell, delivering his third studio album, 4eva Is a Mighty Long Time. The LP finds him basking in artistic comfort and heading back to his roots.

With guest appearances from T.I., Lloyd, UGK, CeeLo Green, Sleepy Brown, Joi, Jill Scott, Keyon Harrold, Bilal, Robert Glasper and others, as well as producers like Mannie Fresh, Organized Noize, Terrace Martin, DJ Khalil and K.R.I.T. himself manning the boards, 4eva Is a Mighty Long Time is an explosive return for the southern rhymer and is sure to get fans reacquainted with the artist they originally fell in love with.

XXL sifts through Big K.R.I.T.’s latest album, 4eva Is a Mighty Long Time, and picks out 20 lyrics that are sure to stick with you and serve as food for the soul.

See Full List: HERE

Revolt.tv: Big K.R.I.T. Talks Defeating Depression, Spirituality And Keeping The devil Off


With the double-disc 4eva Is A Mighty Long Time, Big K.R.I.T. has delivered what has been the consensus for the best album of his career, and one of the year’s top creative achievements. It didn’t come easy though: it took leaving his major label deal with Def Jam, time out of the spotlight, and surviving a bout with depression. In a conversation with REVOLT, Big K.R.I.T. talked about the sacredness of creativity, his favorite sub, and how he keeps the devil off.

A standout lyric on the album is on “Price of Fame,” where you say, “Justin Scott trapped as Big K.R.I.T. screaming, ‘It’s really me.’” What made you decide to make this a double album and split it into a Big K.R.I.T. side and a Justin Scott side?

I wanted to tell the duality of my life. This superhero confident lyricist musician Big K.R.I.T., and sometimes how it is when I’m at home and I deal with the insecurities, anxieties, and pressures of life. Just the overall want to be happy, the pursuit, and finding out a way to put that on my album and make it sonically sound, the contrast. You can feel the frustration and the transparency in the music. I always wanted to do a double album. I think I’ve been hinting at it for a while. Even on 4Eva N A Day, the cover, I’m letting you know how I deal with life. I like strip clubs, I don’t want to see my sister in one. Most of the stuff that we enjoy doing isn’t good for us. Then I would have trouble sequencing my albums. I would have a really crunk song, and then a really introspective one. The flow would change, and I didn’t want that this time.

On Twitter, you wrote, “my heart and soul was put into this.” How much did your time away from the spotlight help you craft this album?

Tremendously. I spent two years of really working on it, and going from being on the radar to not being on the radar, to becoming an independent artist, to going broke because I was investing all my money into this album. Then realizing, materialistic things wasn’t making me happy. The success that I saw and I wanted had happened, and I wasn’t comfortable with it or happy with it because I was chasing accolades and what my peers had gotten. Feeling like I deserved something I had never asked for in the first place. That I never set out for in the beginning of my career. When it’s quiet, and you’re not moving, and everything seems to slow down and people aren’t paying attention to you, that’s when it seems like you get to know yourself. I had to get to the bottom of it – that I wasn’t just creating for the purpose of people hearing music anymore. I had to get back to that. I had to become confident in what I was creating. There’s nothing wrong with creative criticism, but it can affect you so personally that it destroys your process, and I couldn’t let that happen anymore. The two years I spent were really getting to know myself, burying that person that was in that darkness, then coming out of that and being able to talk in that manner now, and being happy with how things flow. If this is my last project, I’m good with this. I’m comfortable with this one.

Read Full Article: HERE

RapRadar.com: Cigar Talk w/ Naji Chill & Big K.R.I.T.

Big K.R.I.T. sat down with Rap Radar’s Naji Chill for Cigar Talk to discuss his new album “4eva Is A Mighty Long Time” and more!

K.R.I.T. sat down with me, Naji Chill, for some #CigarTalk and he broke down the album. We spoke on a multitude of topics. Krit breaks down how he got Cee Lo to rap on his album as well as working with Bun B. He explains the difference between being signed to a major label in Def Jam, to now choosing to be independent. He speaks very candidly about facing depression, and how he overcomes it. This was a really good conversation filled with gems, and hopefully you’re inspired.

www.RapRadar.com

Power106.com: Big K.R.I.T. Freestyle With The L.A. Leakers

Justin Credible and Dj SourMilk had Mississippi’s very own Big Krit stop by the Liftoff to deliver a fire freestyle for the La Leakers. 

He wasted no time getting right into the rap talking about his rise to success saying, “got to the highs from seeing the lows.” 

The full 6-minute rap was filled with so many bars that the flow was too good to stop. 

Halfway through the first part of his rap, he gets into a second beat just like his double album. 

When he stopped by the Liftoff, he mentioned that he coming off of his release “4Eva Is A Very Mi Time” which is now available. 

This album features 22 songs, one of which being his first singles in over a year “Confetti.” 

Take a listen to the full freestyle below and let us know what you think! 

www.Power106.com

XXLMag.com: Big K.R.I.T. Protects His Crown On ‘4eva Is A Mighty Long Time’ Album (Review)

When artists set out to pursue a career in the music industry, the overwhelming majority have dreams of going from rags to riches, from an unknown talent to having their name on the marquee for all to see. Creativity, in its purest form, is fueled by passion, however, when the business side of the music begins to creep into the picture, things tend to get a bit complicated. Unfortunately, this leads to many dreams of fame and fortune to be deferred. This is the predicament that Mississippi rep Big K.R.I.T. found himself in during his tenure as an artist signed to Def Jam Records, with whom he inked a record deal in 2010.

Riding high off the release of his critically acclaimed mixtape, K.R.I.T. Wuz Here, Big K.R.I.T. was touted as one of the leaders of the new school, being mentioned in the same sentence as future platinum artists like Kendrick Lamar and J. Cole. Critics predicted he was the next southern lyricist to set the rap world on fire. However, when his debut album, Live From the Underground, eventually arrived in 2012, it would fail to resonate with rap fans at large, resulting in marginal sales and a lack of interest surrounding the project. When his sophomore effort, Cadillactica, also underperformed commercially, it was believed that maybe K.R.I.T.’s pairing with Def Jam may have been more of a detriment than a career boost. This would all be confirmed by both sides when K.R.I.T. broke ties with the label in 2016.

The news may have appeared to be a setback initially, but K.R.I.T. would flip the script by deciding to go back to his roots and make music in the spirit of the tunes that originally exposed him to the hip-hop community. A little over a year later, Big K.R.I.T. has emerged from the shadows with, 4eva Is a Mighty Long Time, a double album that attempts to silence any whispers he’ll fade into obscurity. This project, marking a triumphant return for the former phenom, consists of two portions: one with songs delivered from the vantage point of Big K.R.I.T. the artist, and the other as Justin Scott the person, which looks to separate man from the music in transparent fashion.

Read Full Review: HERE

HotNewHipHop.com: Big K.R.I.T. “4eva Is A Mighty Long Time” Review

After a two year hiatus, Big K.R.I.T. returns with his third studio album 4eva Is a Mighty Long Time, an expansive 22 track odyssey that clocks in at just about an hour and a half of trunk-thumping southern goodness. Despite the lengthy nature of the project, it is split into a more easily digestible double disc format, with the first 11 tracks comprising the Big K.R.I.T. A-side, and the following 11 tracks making up Justin Scott‘s B- side. The first half of the album focuses on public perception and is full of braggadocio and subwoofer shaking hits like “Confetti” and the UGK-assisted “Ride With Me.” The second half of the work however, is made up of meditative songs like “Drinking Sessions” and “Bury Me in Gold,” which explore the inner workings of the man behind the public figure. Despite being a critically acclaimed producer and lyricist, and achieving a level of personal success seen by few, K.R.I.T. has for some reason remained one of the most underrated and overlooked MCs in the game. Perhaps it is because much of the South’s legacy in hip-hop gets categorized as Atlanta’s legacy, and as a result places like K.R.I.T.’s home of Meridian, Mississippi are frequently overshadowed.

Much of the album concerns itself with K.R.I.T.’s legacy as a hip-hop giant and the true trappings of success, versus the appearance of it. On the album’s opening track “Big K.R.I.T.” he says, “Look how they hate me but copy me / Possibly was the one with components and properties / To be the greatest of all time but you won the geography lottery.” Despite his overwhelming love and representation for the South, there are a few moments like this where K.R.I.T. acknowledges the types of arbitrations, like aesthetic or geographic location, that can hold an artist back despite their skill level. Records like “Confetti” address the other aspect of the problem by drawing attention to the way that miniscule achievements are celebrated as great wins. The repeated hook “Your confetti aint even heavy nigga / Got the win, I want the record, nigga / What’s a crown if you don’t protect it, nigga?/ What’s a name if they don’t respect it, nigga?/ Nah, your confetti aint even heavy.” K.R.I.T.’s sense of confidence, on the first side of album especially, is unwavering and through his bombast he reveals some of the hypocrisies in the industry and “insta-fame.” Success does not manifest itself in the same way for everyone and longevity has always been the name of the game for K.R.I.T..

Read Full Article: HERE

Exclaim.com: Big K.R.I.T.’s Double Album ‘4eva Is a Mighty Long Time’ Showcases Conflicting Sides of the MC


“Keep the Devil Off” by Big K.R.I.T., the Mississippi MC and producer, is one of the best rap songs of 2017, a standout from his new LP, 4eva Is a Mighty Long Time. Yet his lyrical allusions to Garden of Eden-esque snakes and coveted riches aren’t the only aspect that separate it from the trap hits dominating today’s charts — or the trunk rattling road anthems that have become K.R.I.T.’s hallmark, for that matter.
 
“It’s church, man. It’s definitely got that vibe,” Big K.R.I.T. (born Justin Scott) tells Exclaim! of the raw gospel instrumental of “Keep the Devil Off,” not to mention his sermon-style delivery on its chorus. “I wanted to have that breakdown with the organ, but also not be overly preachy. It’s still got 808s and snares, but there are no curse words. I wanted to keep it clean and have that warmth and body, as if a choir is singing there with you.”
 
“Keep the Devil Off,” appears on the second half of the double album. Those sprawling 22 tracks are divided into one side dedicated to his stage name and alter ego, while the other side is dedicated to his given name. The “Justin Scott,” side not only has “Keep the Devil Off,” but also the preceding track “Mixed Messages,” which begins with a skit where fans demand K.R.I.T. spit party songs and hood anthems. The instrumental kicks in and he begins lyrically lamenting about those mounting pressures.
 
“Those records could only have been on the ‘Justin Scott’ side of the album,” he says of the LP’s half that is more introspective and nuanced than the harder hitting, assertive “Big K.R.I.T.” side. Of “Mixed Messages,” he explains: “When it comes to music, the minute you decide to do something different, people feel like you’ve changed up, or you’re on some other shit, when really you’re just being creative. So this song reflects how conflicted an artist can feel sometimes.”
 

Read Full Article: HERE

Also Checkout Their Review: HERE

Big K.R.I.T. Freestyles Over Slim Thug’s ‘Like A Boss’ On Real 92.3 LA

Big K.R.I.T. never freestyles, but leave it to BootlegKev to get him to go in on The Real Trap House. K.R.I.T. spits over Slim Thug’s “Like A Boss.”