Billboard.com: Big K.R.I.T. Talks New Album “4eva Is a Mighty Long Time,” The Beauty Of Independence & Finding Happiness

Throughout Big K.R.I.T.’s career, the 31-year-old rapper born Justin Scott has always had to prove himself. Despite his lyrical dexterity and stout resume on the production front, K.R.I.T.’s southern twang and Mississippi background dampened his crossover reach among fans.

Even after notching two favorable albums (2012’s Live From the Underground and 2014’s Cadalillactica) under his tenure with Def Jam, K.R.I.T. was still on the outskirts, hoping to land similar success as his counterparts.

After opting to leave Def Jam in 2016, K.R.I.T. began his journey as an independent MC in search of satisfaction. The MC he knew he needed his next album to surpass its predecessors. Rather than succumb to his frustrations, he jotted down his regrets, fears, and insecurities to curate his new 22-track album, 4Eva Is a Mighty Long Time. “I thought people might have forgotten about me because it’s been two years,” K.R.I.T. tells Billboard. “But man, the music was right on time.”

On his third album, K.R.I.T. meticulously crafts a double album to represent his duality, with one side being Big K.R.I.T. and the other serving as Justin Scott. Instead of having his project serve as an inner tug-of-war effort between two conflicting sides, he provides listeners a clean scope into the good, the bad, and the dangerously ugly of both characters. On tracks like “Big K.R.I.T. Intro” and “Confetti,” K.R.I.T. allows his bravado to take the wheel, as his wordplay anchors the opening side of the “Big K.R.I.T.” portion of the album. On the “Justin Scott” side, K.R.I.T. delves deeply into his vices and explores his wrestling with temptation on “Keep the Devil Off.”

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