It’s safe to assume that Big K.R.I.T.’s southern hospitality is the signature ingredient that makes conversation with him, even over the phone, enjoyable.
“I’m one of those people who, when I walk down the street, even if I don’t know you and we somehow make eye-contact, I may greet you with a tip of the hat. I can’t help it,” he explains.
Not only is the Mississippi native navigating the ever changing path of independence, he is also the head of his newfound label, Multi Alumni.
As executive, the rapper oversaw the creative direction, production, and the budget for his third studio album, 4Eva Is a Mighty Long Time. Though the exact amount spent wasn’t disclosed, K.R.I.T. explained how easily a $1 million budget can disappear as quickly as it was allotted: cavalier spending on luxuries such as jewelry or release parties, in addition to the money needed for colorless necessities such as taxes, attorneys fees, marketing and radio promotion.
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