After a two year hiatus, Big K.R.I.T. returns with his third studio album 4eva Is a Mighty Long Time, an expansive 22 track odyssey that clocks in at just about an hour and a half of trunk-thumping southern goodness. Despite the lengthy nature of the project, it is split into a more easily digestible double disc format, with the first 11 tracks comprising the Big K.R.I.T. A-side, and the following 11 tracks making up Justin Scott‘s B- side. The first half of the album focuses on public perception and is full of braggadocio and subwoofer shaking hits like “Confetti” and the UGK-assisted “Ride With Me.” The second half of the work however, is made up of meditative songs like “Drinking Sessions” and “Bury Me in Gold,” which explore the inner workings of the man behind the public figure. Despite being a critically acclaimed producer and lyricist, and achieving a level of personal success seen by few, K.R.I.T. has for some reason remained one of the most underrated and overlooked MCs in the game. Perhaps it is because much of the South’s legacy in hip-hop gets categorized as Atlanta’s legacy, and as a result places like K.R.I.T.’s home of Meridian, Mississippi are frequently overshadowed.
Much of the album concerns itself with K.R.I.T.’s legacy as a hip-hop giant and the true trappings of success, versus the appearance of it. On the album’s opening track “Big K.R.I.T.” he says, “Look how they hate me but copy me / Possibly was the one with components and properties / To be the greatest of all time but you won the geography lottery.” Despite his overwhelming love and representation for the South, there are a few moments like this where K.R.I.T. acknowledges the types of arbitrations, like aesthetic or geographic location, that can hold an artist back despite their skill level. Records like “Confetti” address the other aspect of the problem by drawing attention to the way that miniscule achievements are celebrated as great wins. The repeated hook “Your confetti aint even heavy nigga / Got the win, I want the record, nigga / What’s a crown if you don’t protect it, nigga?/ What’s a name if they don’t respect it, nigga?/ Nah, your confetti aint even heavy.” K.R.I.T.’s sense of confidence, on the first side of album especially, is unwavering and through his bombast he reveals some of the hypocrisies in the industry and “insta-fame.” Success does not manifest itself in the same way for everyone and longevity has always been the name of the game for K.R.I.T..
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