PigeonsAndPlanes.com: Big K.R.I.T. Shares What Album Changed His Life

“The song ‘Liberation’ gave me so much inspiration early in my career. There were times that I wanted to quit music and that song got me through. That album is a masterpiece and the subject matter is still very much relevant now. I admire how fearless Outkast was creatively and I strive to do the same with my work.”

Read Full Article: HERE

Exclaim.ca: Big K.R.I.T. Seeks Happiness on ‘4eva Is a Mighty Long Time’

The Mississippi rapper/beatsmith and “Mt. Olympus” hitmaker is returning with a purpose: “Being happy and giving that back”

Big K.R.I.T. will likely win over throngs of curious new fans with “Keep the Devil Off,” the gospel-infused single from his latest album 4eva Is a Mighty Long Time, his first in three years. Meanwhile the LP’s other recent single, “Confetti,” has enough car references and braggadocio to satiate the Mississippi wordsmith and beatmaker’s longtime fans. And yet, K.R.I.T.’s finest moments on this behemoth 22-track album may very well be found on the subdued deep cut “Layup.”

“I’m excited about that song on a sleeper level,” K.R.I.T. (born Justin Scott) says of the breezy track, whose everyday hood details and aspirational chorus make it a worthy successor to Ice Cube’s “It Was A Good Day,” and OutKast’s “Git Up, Git Out.”

Of the song’s empowering elements, K.R.I.T. says he merely wanted to create a song that says: “Man, you deserve a layup if you’re out here hustlin.’ Go out and give it your all, and I hope you catch a layup, an easy basket, an easy win.”

For K.R.I.T., such lucky breaks came early on. “My grandmother allowed me to make music in her house, even though I was loud and cursed on my vocals, and did other things she frowned upon. Still, she let me be creative and grow as an artist in the kitchen of her home.”

Read Full Article: HERE

RapRadar.com: Cigar Talk w/ Naji Chill & Big K.R.I.T.

Big K.R.I.T. sat down with Rap Radar’s Naji Chill for Cigar Talk to discuss his new album “4eva Is A Mighty Long Time” and more!

K.R.I.T. sat down with me, Naji Chill, for some #CigarTalk and he broke down the album. We spoke on a multitude of topics. Krit breaks down how he got Cee Lo to rap on his album as well as working with Bun B. He explains the difference between being signed to a major label in Def Jam, to now choosing to be independent. He speaks very candidly about facing depression, and how he overcomes it. This was a really good conversation filled with gems, and hopefully you’re inspired.

www.RapRadar.com

Power106.com: Big K.R.I.T. Freestyle With The L.A. Leakers

Justin Credible and Dj SourMilk had Mississippi’s very own Big Krit stop by the Liftoff to deliver a fire freestyle for the La Leakers. 

He wasted no time getting right into the rap talking about his rise to success saying, “got to the highs from seeing the lows.” 

The full 6-minute rap was filled with so many bars that the flow was too good to stop. 

Halfway through the first part of his rap, he gets into a second beat just like his double album. 

When he stopped by the Liftoff, he mentioned that he coming off of his release “4Eva Is A Very Mi Time” which is now available. 

This album features 22 songs, one of which being his first singles in over a year “Confetti.” 

Take a listen to the full freestyle below and let us know what you think! 

www.Power106.com

XXLMag.com: Big K.R.I.T. Protects His Crown On ‘4eva Is A Mighty Long Time’ Album (Review)

When artists set out to pursue a career in the music industry, the overwhelming majority have dreams of going from rags to riches, from an unknown talent to having their name on the marquee for all to see. Creativity, in its purest form, is fueled by passion, however, when the business side of the music begins to creep into the picture, things tend to get a bit complicated. Unfortunately, this leads to many dreams of fame and fortune to be deferred. This is the predicament that Mississippi rep Big K.R.I.T. found himself in during his tenure as an artist signed to Def Jam Records, with whom he inked a record deal in 2010.

Riding high off the release of his critically acclaimed mixtape, K.R.I.T. Wuz Here, Big K.R.I.T. was touted as one of the leaders of the new school, being mentioned in the same sentence as future platinum artists like Kendrick Lamar and J. Cole. Critics predicted he was the next southern lyricist to set the rap world on fire. However, when his debut album, Live From the Underground, eventually arrived in 2012, it would fail to resonate with rap fans at large, resulting in marginal sales and a lack of interest surrounding the project. When his sophomore effort, Cadillactica, also underperformed commercially, it was believed that maybe K.R.I.T.’s pairing with Def Jam may have been more of a detriment than a career boost. This would all be confirmed by both sides when K.R.I.T. broke ties with the label in 2016.

The news may have appeared to be a setback initially, but K.R.I.T. would flip the script by deciding to go back to his roots and make music in the spirit of the tunes that originally exposed him to the hip-hop community. A little over a year later, Big K.R.I.T. has emerged from the shadows with, 4eva Is a Mighty Long Time, a double album that attempts to silence any whispers he’ll fade into obscurity. This project, marking a triumphant return for the former phenom, consists of two portions: one with songs delivered from the vantage point of Big K.R.I.T. the artist, and the other as Justin Scott the person, which looks to separate man from the music in transparent fashion.

Read Full Review: HERE

HotNewHipHop.com: Big K.R.I.T. “4eva Is A Mighty Long Time” Review

After a two year hiatus, Big K.R.I.T. returns with his third studio album 4eva Is a Mighty Long Time, an expansive 22 track odyssey that clocks in at just about an hour and a half of trunk-thumping southern goodness. Despite the lengthy nature of the project, it is split into a more easily digestible double disc format, with the first 11 tracks comprising the Big K.R.I.T. A-side, and the following 11 tracks making up Justin Scott‘s B- side. The first half of the album focuses on public perception and is full of braggadocio and subwoofer shaking hits like “Confetti” and the UGK-assisted “Ride With Me.” The second half of the work however, is made up of meditative songs like “Drinking Sessions” and “Bury Me in Gold,” which explore the inner workings of the man behind the public figure. Despite being a critically acclaimed producer and lyricist, and achieving a level of personal success seen by few, K.R.I.T. has for some reason remained one of the most underrated and overlooked MCs in the game. Perhaps it is because much of the South’s legacy in hip-hop gets categorized as Atlanta’s legacy, and as a result places like K.R.I.T.’s home of Meridian, Mississippi are frequently overshadowed.

Much of the album concerns itself with K.R.I.T.’s legacy as a hip-hop giant and the true trappings of success, versus the appearance of it. On the album’s opening track “Big K.R.I.T.” he says, “Look how they hate me but copy me / Possibly was the one with components and properties / To be the greatest of all time but you won the geography lottery.” Despite his overwhelming love and representation for the South, there are a few moments like this where K.R.I.T. acknowledges the types of arbitrations, like aesthetic or geographic location, that can hold an artist back despite their skill level. Records like “Confetti” address the other aspect of the problem by drawing attention to the way that miniscule achievements are celebrated as great wins. The repeated hook “Your confetti aint even heavy nigga / Got the win, I want the record, nigga / What’s a crown if you don’t protect it, nigga?/ What’s a name if they don’t respect it, nigga?/ Nah, your confetti aint even heavy.” K.R.I.T.’s sense of confidence, on the first side of album especially, is unwavering and through his bombast he reveals some of the hypocrisies in the industry and “insta-fame.” Success does not manifest itself in the same way for everyone and longevity has always been the name of the game for K.R.I.T..

Read Full Article: HERE

Exclaim.ca: Big K.R.I.T.’s Double Album ‘4eva Is a Mighty Long Time’ Showcases Conflicting Sides of the MC


“Keep the Devil Off” by Big K.R.I.T., the Mississippi MC and producer, is one of the best rap songs of 2017, a standout from his new LP, 4eva Is a Mighty Long Time. Yet his lyrical allusions to Garden of Eden-esque snakes and coveted riches aren’t the only aspect that separate it from the trap hits dominating today’s charts — or the trunk rattling road anthems that have become K.R.I.T.’s hallmark, for that matter.
 
“It’s church, man. It’s definitely got that vibe,” Big K.R.I.T. (born Justin Scott) tells Exclaim! of the raw gospel instrumental of “Keep the Devil Off,” not to mention his sermon-style delivery on its chorus. “I wanted to have that breakdown with the organ, but also not be overly preachy. It’s still got 808s and snares, but there are no curse words. I wanted to keep it clean and have that warmth and body, as if a choir is singing there with you.”
 
“Keep the Devil Off,” appears on the second half of the double album. Those sprawling 22 tracks are divided into one side dedicated to his stage name and alter ego, while the other side is dedicated to his given name. The “Justin Scott,” side not only has “Keep the Devil Off,” but also the preceding track “Mixed Messages,” which begins with a skit where fans demand K.R.I.T. spit party songs and hood anthems. The instrumental kicks in and he begins lyrically lamenting about those mounting pressures.
 
“Those records could only have been on the ‘Justin Scott’ side of the album,” he says of the LP’s half that is more introspective and nuanced than the harder hitting, assertive “Big K.R.I.T.” side. Of “Mixed Messages,” he explains: “When it comes to music, the minute you decide to do something different, people feel like you’ve changed up, or you’re on some other shit, when really you’re just being creative. So this song reflects how conflicted an artist can feel sometimes.”
 

Read Full Article: HERE

Also Checkout Their Review: HERE

Big K.R.I.T. Freestyles Over Slim Thug’s ‘Like A Boss’ On Real 92.3 LA

Big K.R.I.T. never freestyles, but leave it to BootlegKev to get him to go in on The Real Trap House. K.R.I.T. spits over Slim Thug’s “Like A Boss.” 

Complex.com: Big K.R.I.T. Discusses Leaving Def Jam and His New Album on ‘Everyday Struggle’

EVERYDAY STRUGGLE | Episode 230

On today’s #EverydayStruggle, Big KRIT joins Joe Budden, DJ Akademiks, and Nadeska to talk about his new album, career to this point, leaving Def Jam, and much more.

www.COMPLEX.com

Big K.R.I.T. Talks Ideas With Gary Vee

Gary and Big K.R.I.T. discuss everything from the future of their present moments and the great ideas Gary has for artists today.

Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.