MassAppeal: Big K.R.I.T. On The Evolution Of Rapper / Producer

Last week we published our hotly debated list of the 25 Best Rapper Producers of All Time. It was great to get the feedback, from the positive—The write up on Quik was spot on. The most underrated. So muthafukkin hated. Anything he did in music was never celebrated—to the negative—Where the fuck was Shock G?” (Shout out to the whole Digital Underground!) We appreciate the passion. Remember we do this for the culture. While we were in the final stages of putting this list together, we had a visit from one of the greatest double threats in hip hop: the Free Agent himself, Mississippi’s own Big K.R.I.T. You may have heard about his forthcoming double album, or peeped his new video, Keep the Devil Off (below). After hearing a few amazing cuts from the project, we took some time to get his perspective about his own evolution on the mic and behind the boards, and which rapper/producers inspired him on his journey from the deep South to Mount Olympus. Here comes the knowledge.

Do you prefer producing yourself to getting a beat from somebody else?

Definitely. It’s a different kind of challenge, ’cause not only do you wanna write something jammin’ when you get a beat from someone else, but you also wanna make sure that they actually think it’s jammin’ too. And that’s the difference. You could totally feel like you spot-on with the content, but if somebody else produce it, they might have a totally different idea for it. And they be like, “Yeah but you shoulda went this way.” When I produce it, I know off the bat what I want it to sound like, how I want the feel, the aggression. And normally it’s spot on from that point. So yeah, I’d rather rap on my own beats sometime, yo.

When you were just getting started, who were some of the other cats that you think are really good at both?

Man, David Banner. David Banner was one of the first people that I could point at—obviously being from Mississippi as well—that produced and rapped. And all of his beats—you know, it wasn’t like they all sounded the same. They had different vibes and different feels. And it looked like gave his the opportunity to sound different on records. “Like A Pimp” sounds nothing like “Cadillac on 22s.” Right?

Read Full Article: HERE

Big K.R.I.T. – “4eva Big K.R.I.T.” Spotify Playlist

While the fans patiently wait for Big K.R.I.T. to release his new album “4eva Is A Mighty Long Time,” he wanted to give you something to ride to in the mean time. Krizzle has created a playlist on Spotify titled “4eva Big K.R.I.T..” Check it out below!

Pre-Order “4eva Is A Mighty Long Time”: HERE

Photo Credit: Joshua Kissi Big K.R.I.T. Is Listed As One Of The 25 Best Rapper / Producers Of All Time


There’s a legitimate debate to be had over which of Big K.R.I.T.’s skills reigns supreme: spitting raps or lacing tracks. Lyrically, he’s in the same league as his peers Kendrick Lamar and J. Cole—he goes bar for bar with both them on DJ Khaled’s “They Ready,” and elsewhere outshines his entire draft class on A$AP Rocky’s “1 Train.” But his soulful Southern-baked production—initially a necessity that developed into a speciality—has helped him carve out his own rich, nostalgic flavor. The Mississippi native continues to become more savvy in his music making, moving beyond the soul samples that he so delightfully chopped on K.R.I.T. Wuz Here (“Something”) and Return Of 4eva (“R4 Theme Song”) into employing warm, live instrumentation and sung vocals to provide that same heartiness. When K.R.I.T.’s dual talents are working in unison—like that time he encouraged all challengers to step up on the chest-beating “King of the South”—very few two-way players can compete. 

See Where Big K.R.I.T. Ranks On The List: HERE

Big K.R.I.T. – “4eva Is A Mighty Long Time” (Album Art & Tracklist)

No your eyes do not deceive you. Yes, you are looking at two album covers. After two years since his last album “It’s Better This Way,” Big K.R.I.T. is releasing a double album named after a theme that has been constant in his music. His double album is titled “4eva Is A Mighty Long Time.” The first disc is titled “Big K.R.I.T.” and the second disc is titled “Justin Scott.” K.R.I.T. is celebrated for his duality and balance that he puts into his body of work. After going independent and recording music for two years, it’s safe to say that  K.R.I.T. & Justin both have a lot to say.

Artwork by Tony Whlgn

Photography by Joshua Kissi 

Creative Direction by Boootleg Studios

Get “Confetti” & “Keep The devil Off” When You Pre-Order The Album: HERE


Disc 1

  1. Big K.R.I.T.
  2. Confetti
  3. Big Bank 
  4. Subenstein (My Sub IV)
  5. 1999 feat Lloyd
  6. Ride Wit Me
  7. Get Up 2 Come Down 
  8. Layup
  9. Classic Interlude
  10. Aux Cord
  11. Get Away

Disc 2

  1. Justin Scott
  2. Mixed Messages
  3. Keep The devil Off
  4. Miss Georgia Fornia 
  5. Everlasting
  6. Higher Calling 
  7. Weekend Interlude
  8. Price of Fame
  9. Drinking Sessions
  10. The Light
  11. Bury Me In Gold





Big K.R.I.T. – “Keep The devil Off” (Audio)

Big K.R.I.T. released the audio for his second single “Keep The devil Off.” This song is self produced and shows his growth behind the boards.  This song is a reminder to keep your priorities in order and ward off all negativity. October 27th fans will find “Keep The devil Off” on the Justin Scott side of “4eva Is A Mighty Long Time.”

Artwork: Tony Whlgn

Get The Single When You Pre-Order The Album: HERE

Big K.R.I.T. – “Keep The devil Off (Take 1)” (Video)


Big K.R.I.T. debuts a video for his second single “Keep The devil Off” from his new double album “4eva Is A Mighty Long Time.” The world gets a chance to see K.R.I.T. in a way that only his fans have seen on tour. This video shows Krizzle in rare form. 

Director: Alex Nazari

Choreographer: Rha Rha Banks

Get The Single When You Pre-Order Album: HERE

Big K.R.I.T. – “Big K.R.I.T.”(Trailer)

Big K.R.I.T. released a Motion Family directed trailer for his self titled intro on his new double album “4eva Is A Mighty Long Time.” The trailer starts off with a gun shot, and then you see K.R.I.T. dragging; what appears to be, a person wrapped in black plastic. He then dumps the body on a pick up and roll to the woods to dispose of the body. His album has a Big K.R.I.T. side and a Justin Scott side, October 27th we will find out who is burying who. 

Pre Order: “4eva Is A Mighty Long Time”

[] Big K.R.I.T. – “Confetti” (Review)

The popular running joke about Big K.R.I.T. is that he only really makes one song: the hard-slapping trunk-rattler about the country pleasures of his life in Mississippi, often using a candy-coated Caddy fitted with booming subwoofers as the ultimate status symbol. That assessment isn’t entirely off-base: His last album, released three years ago, was called Cadillactica. But K.R.I.T. has a talent for finding new ways to articulate his very particular fixations, and with his new single, “Confetti,” K.R.I.T. changes the perspective, going bigger and bolder. He’s reconsidered his terms for success. He’s no longer riding old school slabs slowly through his hometown as a brag—he’s changing tiers, challenging his rap peers to up their showmanship.

(Read Full Article: HERE)

Download “Confetti”: HERE Bun B Talks Big K.R.I.T.’s Big Influence On Creating An Album

Bun B stops by Sway In The Morning to discuss his new album “Bernard”, anxiety, depression and choosing to be independent. But Sway always has something up his sleeve, and Big K.R.I.T. phones in to discuss the creating process in Part 1 of a 2 part interview.

BIG K.R.I.T. Premieres “FREE AGENT”, Freestyle & Interview On Sway In The Morning

Big K.R.I.T shook the audience during his powerful 2016 BET Hip Hop Awards performance and talks about it all during his Sway in the Morning interview.

He also opens up about leaving Def Jam records and why he prefers to be independent — Sway points out that up-and-coming artists should pay attention to his moves.

Watch above as he also speaks on why he stopped drinking and how he dropped so much weight.