Big K.R.I.T. has always had the air of a DIY artist. However, in 2017 he took his independence to a new level. Going out on his own, K.R.I.T. launched the Multi Alumni imprint. He put his savings on the line to make 4eva Is A Mighty Long Time over the course of the last two years. While going for broke, Krizzle did as influences including UGK and 8Ball had done in the past. He released a conceptual double album. With self-confidence in the driver’s seat, Big K.R.I.T. buckled up, bringing new meaning to “glass house” in commandeering his most vulnerable and courageous album to date. Listeners responded, especially readers of Ambrosia For Heads, who voted it the Best Rap Album of 2017, in a Sweet 16 tournament. In the championship round, Big K.R.I.T.’s third album proved its might. In response, yesterday (January 3), AFH spoke to Big K.R.I.T. about this album, its creation, and why this effort marks a new peak in elevation for an artist that has already accomplished so much.
Ambrosia For Heads: You literally put your all into this album-emotionally, financially and spiritually—for more than two years. How does it feel to have 4eva Is A Mighty Long Time recognized by the listeners as the Best Rap Album of 2017?
Big K.R.I.T.: Brother, it’s amazing. It’s a blessing. It’s one of those things where spending so much time making music once again, I just went back to that [mind-state] of just wanting people to hear it. I really shed a lot of the competitiveness, and a lot the frustration and bitterness that I had on previous albums. This one was just all about doing exactly what I wanted to do. Either you love it or hate it. [I was] not trying to be neutral, and not really focusing on the sound of the music at the time. I was just doing what I felt, and I’m glad it paid off. It took two years to create the project. But that time was so necessary, ‘cause I was living life. I think it shows in the music. People can hear that hunger that I used to have, back on my previous works. It just shows through. I had a certain kind of freedom that I’ve never had before. It’s just a blessing to see the way that people respond to the music. It exceeded all my expectations, brother, trust me. All of them.
Read The Full Interview: HERE